At the Pet Fair Asia 2024, LitPet presented its theme: "Under the Skin."

"Under the Skin" captures the authentic heartbeat of life and the delicate interweaving of emotions.

Inspired by "threads" and pet toys like cat trees, the installation used varying thicknesses, angles, arrangements, and extensions of lines to form surfaces within the space. These surfaces symbolized invisible emotional bonds becoming tangible—visually expressing the deep emotional connection between humans and their pets.

Following the stories of four of LitPet’s brand ambassadors, pet parents were guided on a journey to explore the emotional needs hidden under the skin. The exhibition space was transformed into a setting rich in emotional resonance and connection.

This year, LitPet steps onto the European stage at ZooMark 2025 — not just to showcase products, but to share an entire narrative from the East, representing the theme “A New Eastern Way, to Love and Heal Each Day”

In today’s world, where “health” is no longer defined by the absence of illness, but by balance, care, and sustainability, LitPet offers a new narrative — one rooted in Eastern wisdom, reimagined through modern science.This is more than a slogan. “A New Eastern Way, to Love and Heal Each Day” is a philosophy, a framework, and a promise.

From herbal wisdom to scientific validation, from daily nourishment to targeted healing, from individual care to co-living innovation — we’re here to tell a story of how to love with intention, and heal with method.

This is a new perspective from the East. And a bold, global vision for wellness.

LitPet is not just a brand — it’s a movement. A new way to think, feel, and love our pets.

At Zoomark 2025, we invite you to explore a new chapter — 'One of herbs, science, and intentional love.